Engagement Rate &
Audience Sanity Calculator
Enter follower count and typical post engagement to calculate the engagement rate and see how it compares to platform benchmarks. No login, no email, no data sent anywhere. Runs entirely in your browser.
How it's calculated
Engagement rate = (avg likes + avg comments) ÷ followers × 100. Benchmarks are industry averages per follower tier and platform — they reflect healthy organic audiences, not best-in-class performers. Sources: HypeAuditor, Influencer Marketing Hub, and platform studies.
Your result will appear here
Fill in followers and average likes, then click Calculate
engagement rate
benchmark:
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