Vet partners before the budget moves.

Creator, brand, and affiliate partnerships are expensive. Getting them wrong costs more. Run a vetting report on any profile before you sign — structured findings you can share with stakeholders and verify at /verify.

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@northpeak

Intelligence report · YouTube · Partnership

Verified

Audience authenticity

79 / 100 Confidence · High

Engagement consistency

Steady ratio across 90 days — no signs of purchased spikes.

High

Audience overlap

Partial overlap with an existing partner — worth reviewing reach.

Review

Decision basis

"Evidence supports the partnership — one item flagged for review."

4 high 3 med 1 low

Budget exposure

Five-figure spend assessed against verified reach before sign-off — not a media-kit screenshot.

IG YT TT Reconciled

Intelligence that survives scrutiny

Finance, legal, and the CMO each need something different from a partnership decision. Every report has a section for each — structured, readable, and verifiable by anyone at /verify.

Brand safety before it's a problem

Controversy signals and brand association risks are surfaced before the contract is drafted — not after the campaign goes live. A ten-minute research session is cheaper than a PR response.

Side-by-side comparison for budget decisions

When choosing between two creators, the comparison feature gives you a direct verdict with a section-by-section breakdown — not two reports to weigh mentally in parallel.

How brand teams use Pinkk

From initial candidate research to ongoing partner monitoring — a repeatable vetting process.

Research inbound pitches

Add incoming pitches as profiles and run a first-pass analysis before discovery calls. Drop obvious mismatches early.

Deep-vet the shortlist

Run full analyses on shortlisted creators — traffic quality, audience consistency, campaign suitability. Use comparison to rank candidates.

Support internal approvals

Attach the PDF report to budget requests. Share a private link with legal or finance. Give every stakeholder direct access to the evidence.

Monitor active partners

Re-run analyses each quarter and use Change Tracking to see exactly what shifted. Catch signal drift before it affects campaign performance or renewal decisions.

What every analysis produces

A structured Intelligence Report — readable by your team, shareable with stakeholders, and verifiable by anyone.

Traffic source attribution

Where does the audience actually come from — organic search, social referral, direct? Cross-platform breakdown so you know what kind of traffic is behind the numbers.

Anomaly and risk signals

Growth spikes, engagement inconsistencies, audience composition — each flagged with a confidence level. Nothing is presented as a verdict unless the evidence supports it.

Brand safety context

Controversy signals and brand association context — surfaced before the deal is done, not after the campaign is live.

Campaign suitability

Does this creator fit the brief? Niche alignment, audience fit, platform relevance — structured and clearly labelled.

Structured reports for stakeholders

Every report is organised into labelled sections with confidence levels. Finance, legal, and the CMO can all read the same document.

Conservative and confidence-rated

Uncertain signals are flagged, not dressed up as certainty. The methodology reflects what the evidence actually supports.

Go Deeper on what matters

Run targeted follow-up on specific findings from within the report — dive into risks, review recent news, or get a plain-language explanation for non-technical stakeholders — without starting a new full analysis.

Verifiable by anyone

Every report carries a public reference number, verifiable at /verify. No login required.