Launched Pinkk Social — now the real work begins

Today I launched Pinkk Social. After 10 months of building, it's finally out there. I thought the hard part was over — building the product. But today showed me that marketing is a whole other beast. I found myself juggling Twitter, LinkedIn, Reddit, Threads and a dozen other channels, trying to get the word out. It's overwhelming, but also exciting because it's new territory.

Beta testers have been sending in feedback and bug reports all day. It's 11 PM and I'm still fixing issues. There were a lot of (small) bugs — things I didn't catch in testing. But each fix makes the product better. The anticipation of what's next keeps me going.

Pinkk Social helps brands and agencies verify creator audiences and make evidence-based budget decisions. Today, that mission felt more real than ever. I'm learning that building is only half the journey. The other half is getting people to use what you built.

Tomorrow I'll keep fixing bugs and start planning a proper marketing strategy. But for now, I'm just grateful for the beta testers who care enough to point out what's broken.